Is WooCommerce Mix and Match Products the Right Choice? My Experience

When I first looked into WooCommerce mix and match products, I wasn’t sure if they would make a real difference for my store. The idea of letting customers create custom product boxes for WooCommerce sounded great, but I had questions. Would customers actually use it? Would it complicate my inventory? Would it boost sales?

After implementing it and seeing how customers responded, I can confidently say that this feature changed how people shop in my store. If you’re wondering whether it’s worth adding, I’ll share my experience—the good, the challenges, and what I learned along the way.

Why Mix and Match Products Caught My Attention

I run an online store that sells a variety of related products. Customers often buy multiple items at once, but I noticed a trend: they wanted more control over what they purchased together. Pre-set bundles didn’t always appeal to them, and many would leave without completing a purchase.

That’s when I decided to try WooCommerce mix and match products. This feature allows customers to build their own product combinations, choosing from a selection of items to create a personalized bundle. This level of customization can be applied across different industries, such as:

• Food & Beverage – Customers mix their favorite snacks, drinks, or gourmet items.
• Beauty & Skincare – Shoppers select the products that best suit their needs.
• Gift Shops – Personalized gift sets for various occasions.
• Subscription Boxes – Customers handpick the items they want in their recurring order.

Since customization is a strong selling point for many shoppers, I was hopeful that custom product boxes for WooCommerce would encourage more engagement.

What Happened After I Installed WooCommerce Mix and Match Products

1. Customers Loved the Freedom to Choose

One of the first things I noticed was how much customers enjoyed the mix-and-match feature. Instead of being limited to a pre-defined set, they could handpick products that suited their preferences. This increased time spent on my site and encouraged shoppers to explore my catalog more thoroughly.

To make the experience smoother, I:

• Ensured the product selection interface was clear and easy to use.
• Provided tooltips and guidance on how to build their bundle.
• Highlighted best-selling combinations to inspire customers.

This not only made shopping more interactive but also led to an increase in completed purchases.

2. Increased Order Value and Upselling Opportunities

Before adding WooCommerce mix and match products, my average order size was relatively small. Customers would often buy just one or two items at a time. However, once they had the option to create a custom box, they naturally added more products to their cart.

I also introduced tiered pricing to encourage larger purchases:

• Buy 3+ items, get 5% off
• Buy 5+ items, get 10% off
• Special limited-time offers for mix-and-match bundles

This strategy resulted in higher average order values since customers felt incentivized to add more items to reach the next discount tier.

3. Simplified Inventory Management (After Some Adjustments)

Initially, I worried that allowing mix-and-match selections would complicate inventory tracking. If certain products sold faster in bundles than individually, it could lead to stock imbalances. However, after making a few adjustments, I found a way to manage inventory effectively:

• Enabled real-time stock tracking to prevent overselling.
• Set quantity limits per bundle to maintain balanced inventory levels.
• Created an automated system to restock popular items faster.

After these changes, I was able to keep product availability stable while still offering flexibility to my customers.

4. Mobile Users Needed a Better Experience

One challenge I encountered was that the mix-and-match feature wasn’t as smooth on mobile devices at first. Some customers found it difficult to select items or view their bundle summary. Since mobile users make up a significant portion of online shoppers, I knew I had to optimize the experience.

After implementing mobile-friendly adjustments, including:

• Larger selection buttons
• A simplified scrolling interface
• A clear progress indicator showing how many items had been selected

I saw an improvement in mobile conversions, with more shoppers completing their mix-and-match orders.

What I Wish I Knew Before Using Mix and Match Products

While the results were positive, there were a few things I had to learn along the way:

1. Clear Communication is Key

At first, I assumed customers would immediately understand how mix-and-match worked. However, I quickly realized that some shoppers were unsure about:

• How many items they could add
• Whether they were getting a discount
• If they could mix different categories of products

To fix this, I added:

• A detailed how-to section on the product page
• Pop-up reminders when customers didn’t reach the minimum required items
• A visible pricing breakdown to avoid confusion

After making these updates, abandoned carts decreased, and customer support inquiries about mix-and-match bundles dropped significantly.

2. Testing Different Product Combinations Matters

Not all products perform equally well in mix-and-match bundles. Some items naturally complement each other, while others don’t appeal to shoppers when grouped together.

To find the best-performing combinations, I tested different product sets and:

• Analyzed which items were most frequently paired
• Adjusted product recommendations based on customer behavior
• Removed underperforming items from mix-and-match options

By refining the available selections, I was able to increase bundle completion rates and maximize sales potential.

3. Seasonal Promotions Work Well with Mix and Match

One unexpected advantage was how effective seasonal marketing campaigns became with custom product boxes for WooCommerce. For example:

• Holiday-themed bundles – Letting customers create personalized gift boxes
• Limited-time summer or winter product sets – Featuring seasonal favorites
• Back-to-school or event-based bundles – Catering to specific shopping needs

These promotions led to higher engagement and a boost in sales, especially during peak shopping seasons.

Is WooCommerce Mix and Match Products Worth It?

After using it and optimizing my store accordingly, I’d say yes—if your products can be bundled in a way that benefits the customer. It’s particularly useful for stores that sell complementary products, as it allows for greater personalization, higher order values, and better engagement.

If you’re considering adding this feature, here are my key takeaways:

• Make sure customers understand how it works – Clear instructions lead to higher conversions.
• Monitor inventory carefully – Balance stock levels to avoid shortages.
• Optimize for mobile users – A smooth interface will increase mobile sales.
• Use strategic discounts – Encourage customers to add more products per order.
• Test different product combinations – Find the sets that perform best.

With the right setup, WooCommerce mix and match products can be a strong tool for improving customer experience and increasing revenue. If you’re on the fence, it’s worth testing to see how it fits your store’s needs.