How to Use Quantity Discounts to Launch New Products in PrestaShop

Launching a new product on your eCommerce website can be an exciting yet challenging task. One of the most effective ways to promote new products and attract customers is by offering quantity discounts. With Quantity Discount PrestaShop, you can encourage customers to buy more of your new products by giving them a discount based on the quantity they purchase. This strategy not only increases sales but also creates a sense of urgency among customers to stock up on the new products.

In this article, we will explore how you can use Quantity Discount PrestaShop to successfully launch new products, attract more customers, and boost sales.

What is Quantity Discount PrestaShop?

Quantity Discount PrestaShop is a feature that allows you to offer discounts to customers who purchase a specific quantity of a product. This means that the more items a customer buys, the bigger the discount they can get. This is a great way to increase sales while rewarding your customers for making larger purchases.

For instance, you could offer a 10% discount on a product when customers buy 3 or more, or a 20% discount when they buy 5 or more. By using this pricing strategy, you can make your new product more attractive to customers, encouraging them to try it out and buy in larger quantities.

Why Use Quantity Discounts to Launch New Products?

Offering Quantity Discount PrestaShop is a great way to launch new products for several reasons:

1. Encourages Bulk Buying: Customers are more likely to purchase more of your new products when they know they’ll get a discount for doing so. This can increase your revenue while helping you clear stock faster.
2. Creates Urgency: A limited-time quantity discount can create a sense of urgency, encouraging customers to act quickly before the discount expires.
3. Boosts Customer Satisfaction: Discounts make customers feel like they are getting a great deal, which can increase their overall satisfaction with your store and keep them coming back for more.
4. Attracts New Customers: If your new product is priced competitively with PrestaShop multi-tier discounts, it may attract new customers who are looking for good deals.

Let’s now look at how to set up quantity discounts in PrestaShop and use them effectively for product launches.

Steps to Set Up Quantity Discounts in PrestaShop

1. Install the Quantity Discount Feature

PrestaShop allows you to set up quantity discounts right from the back office. If you haven’t done so yet, here’s how to activate the feature:

• Go to your PrestaShop back office.
• Navigate to Catalog and select Product.
• Open the product page of the new product you want to launch.
• Scroll down to the Prices tab and look for the Discounts section.
• Here, you can add Quantity Discount PrestaShop by specifying the quantity range and the discount percentage.

This will allow you to apply discounts based on the number of units customers purchase, whether it’s a single product or multiple.

2. Create PrestaShop Multi-Tier Discounts

Multi-tier discounts are discounts that vary based on the quantity of a product purchased. For example, you could offer the following:

• Buy 3, get a 10% discount
• Buy 5, get a 15% discount
• Buy 10, get a 20% discount

To create PrestaShop multi-tier discounts:

• Go to the Discounts section for your product.
• Choose Add a Discount and select Quantity Discounts.
• Define the quantity tiers and their corresponding discounts. You can set as many tiers as you want.
• Save your changes.

This gives customers a reason to buy more of your new product to receive better discounts, which can help you move inventory faster.

3. Set a Time Frame for the Discount

One of the best ways to use Quantity Discount PrestaShop for launching a new product is to offer the discount for a limited time. This creates urgency, making customers more likely to purchase the product immediately rather than delaying.

To set a time frame for your discount:

• Go to the Discounts section of the product page.
• Under the Validity section, specify the start and end dates for the discount.
• Save the changes, and make sure to promote the limited-time offer on your site and in emails.

This can drive more traffic to your store and create a sense of urgency for customers to act quickly.

4. Promote Your Quantity Discounts

Once you’ve set up Quantity Discount PrestaShop for your new product, it’s time to let your customers know. Here are a few ways to promote the discount:

• Highlight the Discount on the Product Page: Display the quantity discount clearly on the product page. Make sure customers can easily see how much they’ll save by buying more.
• Use Banners and Pop-ups: Display banners on your homepage or product pages to inform visitors about the promotion. You can also use pop-ups to grab their attention and encourage them to buy.
• Send Out Emails: Email marketing is a great way to inform your customers about the promotion. Send an email campaign to your existing customers and potential leads, letting them know about the quantity discounts.
• Social Media: Share your new product launch and quantity discount offers on social media platforms. Make sure to mention the specific discount tiers and how they can save by purchasing more.

By promoting your discount effectively, you can increase the chances of your new product getting noticed and purchased by your customers.

5. Analyze and Adjust the Discount Strategy

After the discount period ends, take the time to analyze the results. Look at the number of sales you made and whether the quantity discount strategy worked. If you find that your new product didn’t get the response you hoped for, you can adjust your discount strategy for future product launches.

You can try offering different discount tiers, extending the promotion, or adding other incentives like free shipping to boost sales.

Conclusion

Using Quantity Discount PrestaShop is a smart way to launch new products in your online store. It encourages customers to buy more, creates urgency, and can significantly increase sales. By following the simple steps outlined in this guide, you can easily set up and promote quantity discounts to make your new product launch a success.

With PrestaShop multi-tier discounts, you can offer personalized discount options that appeal to a wide range of customers, improving the overall customer experience and boosting your sales figures. Remember to promote the discounts effectively, and you’ll see increased traffic and conversions in no time.